Tealeaves
Art Direction | Packaging | Photography | Web design | Print | Set Designer
Project Details.
TEALEAVES is one of the very few tea blenders in the world.
As a luxury company, they are always trying to inspire creativity and create connections between art and blending. TEALEAVES has gripped the hearts and minds of five-star hotels and Michelin Star chefs, worldwide, as their tea brand of choice for over two decades.
For TEALEAVES I’ve created the art direction, set design, visual art, and communication, trying to turn difficult and deep concepts into something beautiful. I also was always working with very talented and good photographers to realize my ideas.
Credit: Joanne Joyce Goh | JuMi Story | Summer-LeeSchoenfeld
Jetlag Therapy Kit
The brief given to the creative team was to redesign the existing Jetlag Therapy Kit packaging following a minimal and modern aesthetic. The ultimate design would be positioned for welcome amenities in hotel suites, airline hospitality kits, and for sale at duty-free shops, online and other retail locations. The art direction for the packaging attempts to capture the carefree nature of childhood through the use of dandelion and clock face imagery. The concept of the dandelion symbolizes joyful memories of youth, where time is never a burden. The imagery is designed to represent the product inside, which counteracts the negative mental and physical toll of jet lag. The design aims to make the consumer feel like they can literally ‘blow away’ the concept of time by using this product, just like the happy-go-lucky days of childhood.
The Jetlag Therapy Kit was also featured in Condé Nast Traveler and the Dieline!
Credit: Tealeaves In-House Creative Team
Website: www.thedieline.com
Tender Loving Care.
The brief given to the creative team was to design a new packaging following a minimal and modern aesthetic for a beauty kit. The ultimate design would be positioned for welcome amenities in hotel suites, airline hospitality kits, and for sale at duty-free shops, online, and other retail locations.
The art direction for the packaging attempts to capture the beauty of nature, gain energy from it and make the perfect balance between spirit and body.
Credit: Tealeaves In-House Creative Team
