Nutcracker Afternoon Tea Campaign


Celebrating the arts + creating new holiday traditions

Project Details

In celebration of the arts and true craftsmanship, TEALEAVES has curated “Gifts of Time” to complement their Nutcracker afternoon tea experiences. Whether it be throughout the year or over the holidays, it is their hope to encourage people to celebrate old traditions among friends and family as well as create new ones that will withstand the test of time. A worldwide Nutcracker campaign with 30+ ballet companies and 60+ global luxury hotel partners.

TEALEAVES have challenged their Executive Chef and Mixologist friends from major cities in Canada, US, Hong Kong and Singapore to create tea-infused cocktails and dishes for afternoon tea, using their Nutcracker and Sugar Plum Fairy blends.

The creations will be served at the hotels during holiday season and recipes and photos will be shared on a microsite experience. We were responsible to create a microsite and marketing materials, featuring collaboration partners.